The Netflix Effect: Evolution of a Behemoth

🎬 From Silicon Valley upstart (remember those red envelopes?) to Hollywood Studio, Netflix' dominance in American Culture is clear; their biggest hits are society's cult favorites.

♟ Soaring chess set sales thanks to The Queen’s Gambit, a shift in dressing courtesy of Bridgerton ☕️ and an increased interest in the wellbeing of Big Cats thanks to Tiger King 🐅, Netflix' ability to steer global interest and behaviors is fascinating. Furthermore, the personal brands of bakers, interior designers and hollywood stylists have been propelled onto a national stage with the help of persona-driven how-to shows.

🌎 With over 200MM subscribers globally (70+MM of that in the U.S.), Netflix has upped the production value and increased the speed we consume film-grade content. As subscription numbers have spiked during home confinement, the sheer speed of content output coupled with consumer loyalty, continues to secure a front-of-pack position for Netflix - a good lesson for how brands can connect with their audience, and expand their communities. // #emotifInsights