A Growth Catalyst for the Accelerated Age
We define, design, and create exceptional customer experiences that power growth. We do this by maximizing the value of your Brands, IP, Customer Data, and CX.
OUR CLIENTS
We work with household names and emerging success stories.
OUR CAPABILITIES
Core Practice Areas
We help businesses effectively combine their brands, proprietary technologies, customer data, and software to create customer experiences that drive growth.
Strategy
Aligning future business models with the biggest customer opportunities. We combine an appreciation for current customer and industry dynamics with the capacity to build a compelling vision of the future.
Business Model Innovation
Defining and redefining business models to access untapped demand, creating “blue ocean” markets where customers are delighted and competitors struggle to follow.
Insights
Uncovering and addressing unmet needs: Identifying critical market gaps to deliver solutions that exceed customer expectations.
Design
From physical spaces to digital realms, crafting cohesive customer experiences across all touch-points. We generate design cohesion by delivering on strategic plans that are grounded in customer needs and considered ambitions.
Technology
A critical enabler of the customer experience. We build customer experiences integrating both traditional (apps, websites, CRM systems), with proprietary technologies such as AI, mechanization and our clients’ proprietary tech.
Content & Media
Brand storytelling and engagement: Producing and distributing compelling content that embodies the brand's essence, inviting customers into your brand's world across the life-cycle of experiences.
SUCCESS STORY
Elevating an Industry: Dash In x Emotif
Over more than 7 years of collaboration, Emotif worked with Dash In to create an entirely new brand experience from the ground up. We worked with Dash In’s management to define a growth strategy and develop the critical brand and product elements needed to deliver on that strategy. Following a “disrupt or be disrupted mindset” we helped Dash In to design and implement an industry-leading brand experience including new branding across touchpoints, retail store designs, technologies, and product offerings.
SUCCESS STORY
Bringing AI to Market: IHS Markit x Emotif
Emotif played a pivotal role in creating a new brand to bring a new AI technology offering to market. Developed to revolutionize engineering practices, this system allowed engineers to effectively track and manage the “digital thread” for their projects while pro-actively surfacing critical insights and data contextually, based on the work at hand. This collaboration involved extensive market research, strategic brand positioning, and the development of a compelling brand identity. Emotif's expertise was crucial in creating engaging multimedia content to highlight the solution's unique benefits, positioning it as a transformative tool within the engineering sector.
SUCCESS STORY
Revolution in Food Tech: Replenish x Emotif
According to the CDC, 93% of Americans do not eat enough micro-nutrients for optimal health. Most of us want to eat more healthily; too often we fail due to lack of time or know-how. Enter Replenish, a fully integrated category-defining blended beverage system that delivers foundational nutrition via a frictionless process.. Emotif worked with the team at Replenish to define their go-to-market strategy across B2C & B2B segments and create and implement a compelling positioning for the new brand launch. We developed key messaging and crafted bespoke brand assets targeting consumers, business partners, and investors, including an engaging new website. We aided in securing investment for future phases of growth.
Endorsements
-
"Over five years, our partnership with Emotif helped us transform our brand and innovate our business model. The newly branded concept store that we developed with Emotif’s help has exceeded our expectations, and now has several hundred million dollars of capital projects allocated to its expansion over the next 5 -7 years."
Julian B. Wills
CEO, Dash In Food Stores -
“Emotif was instrumental in helping us redefine our business to the marketplace and in helping enable deeper customer relationships based on more compelling brand platforms. For several years we partnered with Emotif as part of our efforts to shift from a data business to a SaaS business, to an AI-first business."
Mette Huberts
CMO, IHS Markit -
"Beverage Innovations Inc. has a track record of delivering breakthrough technologies to commercial food service customers and consumers. We chose Emotif to help bring our next-generation smoothie technology to both B2B and B2C markets. Our ongoing work with Emotif includes brand development and business model innovation to maximize the customer value of our proprietary technologies and patents.”
Mark Lange
President, Beverage Innovations, Inc.
OUR GOAL IS POSITIVE IMPACT
Our Approach has helped our Clients with:
-
Innovative new business models
-
New businesses and revitalizing existing ones
-
New perspectives on what customers want that competitors have missed
-
Better ways of meeting customers' needs
-
Dramatic increases in sales and customer satisfaction
-
Winning over new customer segments, and keeping them
OUR UNIQUE APPROACH TO:
Strategy + Creativity
Today, success requires an effective dialogue between multiple skill sets. The difference-maker is effective choreography between insight, strategy, design, and operational activation. This transcends traditional distinctions between “ creative agencies” and more analytical “consultancies.”
Practical Strategy
Strategic plans fail when they are too theoretical and lack an adequate basis in the physical and structural realities of your business. Strategy development is an ongoing dialogue between possibilities that your competitors cannot see, and practical actions that you are uniquely placed to take. Strategy without a realistic plan to deliver is wishful thinking.
Purposeful Creativity
Creativity is most valuable when it’s applied in the service of the biggest business opportunities, rather than being arbitrarily restricted to narrow areas of the business (e.g. marketing). Creativity without alignment to clear strategic goals is self-indulgence.
