Aloka for IHS Markit
TRANSFORMATIVE AI SOLUTIONS IN ENGINEERING
Executive Summary
Emotif played a pivotal role in creating a new brand to bring a new AI technology offering to market. Developed to revolutionize engineering practices, this system allowed engineers to effectively track and manage the “digital thread” for their projects while pro-actively surfacing critical insights and data contextually, based on the work at hand. This collaboration involved extensive market research, strategic brand positioning, and the development of a compelling brand identity. Emotif's expertise was crucial in creating engaging multimedia content to highlight the solution's unique benefits, positioning it as a transformative tool within the engineering sector.
Introduction to the Client
IHS Markit aimed to disrupt traditional engineering workflows with AI-driven workflow tools for enterprise customers with complex products and data sets (engineering, life sciences, etc.).
What We Did:
Research & Insight
Brand Strategy & Positioning
Brand Identity & Visual System
Multimedia Assets
Web Design & Development
CRM
Digital Marketing
Industries:
Technology, Media, Corporate, Startups
Solutions Provided:
Brand Strategy and Positioning
Emotif spearheaded a strategic initiative to position the new offering, emphasizing its potential to enhance engineering workflows through data-driven insights.
Customer Needs and Behavior Studies
Deep user research uncovered a demand for tools that simplify data analysis and decision-making, guiding the marketing strategy.
Market Landscape Analysis and Competitive Analysis
Emotif's market and competitive analyses underlined the solution's standout position in a field ripe for digital transformation.
Brand Identity and Visual Language Development
A dynamic brand identity and visual language were crafted to reflect the solution's innovative approach to engineering challenges.
Multimedia Content Development
Emotif developed written and video content, explaining the solution's benefits and applications, and ensuring clarity and engagement among the target audience.
Results Achieved
Preliminary outreach indicated strong market interest and positive feedback from beta customers, suggesting a successful future launch.
Conclusion
This case study showcases the strategic role of Emotif in bringing IHS Markit's AI technology to market, highlighting the importance of targeted marketing strategies in the tech adoption lifecycle.
