Replenish
PURPOSE-DRIVEN INNOVATION
The Client Context
According to the CDC, 93% of Americans lack sufficient micronutrients for optimal health. While many aspire to eat healthily, time constraints and lack of knowledge often get in the way. Replenish addresses this gap with a fully integrated beverage system, providing chef-and-nutritionist-created blends that target specific functional needs. The Replenish machine delivers these blends with unmatched convenience, taste, and nutritional value in seconds, using a self-cleaning, self-sanitizing system.
Summary
Emotif collaborated with Replenish to craft and implement a go-to-market strategy for both B2C and B2B segments, culminating in a successful brand and product launch. This included developing unique brand messaging and key creative assets that resonated with consumers, business partners, and investors, ultimately securing the interest of key stakeholders for future growth.
Why We Were Successful
Our success stemmed from a strategic positioning that clearly differentiated Replenish in a crowded market, effectively addressing an unmet need. This positioning was seamlessly translated into targeted messaging that resonated with consumers, business partners, and investors alike, culminating in a brand identity and creative assets that appealed to Replenish’s luxury market.
What We Did:
Research & Insight
Brand Strategy & Positioning
Content Development
User Experience Design
Brand Identity & Visual System
Brand Book
Bespoke Photography & Video
Responsive Web Design
Industries:
Technology, Consumer, Startups
Solutions Provided:
Strategy Development
Customer Insight and Segmentation
Emotif’s rigorous quantitative and qualitative research identified key customer segments and market gaps, informing the product roadmap, brand strategy, and marketing messages that effectively targeted Replenish’s core audience.
Market Landscape Analysis and Competitive Analysis
Through an in-depth market and competitive analysis, Emotif highlighted Replenish’s unique value proposition, positioning it as a leader in a digitally evolving landscape.
Business Strategy & Positioning
Emotif defined a strategic vision for Replenish, encapsulated in a ‘True North’ positioning statement, which guided the development of product, technology, and brand elements crucial for executing the company’s growth strategy.
Seed Round Presentation
Our work on Replenish’s seed round presentation was instrumental in securing the necessary funding, ensuring the brand’s ability to scale and meet its growth objectives.
Identity Design
Brand Identity and Visual Language
Emotif created a distinctive brand identity and visual language that resonated with Replenish’s target audience, establishing a consistent brand experience across digital platforms, packaging, and customer interactions. The comprehensive visual system reinforced Replenish’s position in the luxury wellness market.
Go-to-Market
Digital Presence and Website
The website, designed and executed by Emotif, became the cornerstone of Replenish’s digital presence, offering a visually compelling and informative experience that effectively communicated the brand’s core benefits and unique attributes to both consumers and business partners.
Media Creation
The custom photo and video content produced by Emotif played a pivotal role in shaping Replenish’s brand narrative, creating a compelling visual story that resonated across all marketing channels, from online ads to investor presentations.
