IBM's Sandy Carter on how to build a socially enabled enterprise

Mar 13

Written By Simon Pearce

I caught up with IBM's Sandy Carter at this year's South by Southwest Interactive conference to talk about the ROI of social media, overcoming the social "fear factor" in the boardroom and what it takes for an enterprise to be ready for social.

SXSW Interactive 2014 with Simon Pearce and Sandy Carter

Simon PearceSandy Carter

Simon Pearce

Gold Nuggets of SXSW 2014: From Socially-Driven Brand Leaders

I Want It Now: Delivery in the On-Demand Age