CheChe

TRAILBLAZING A NEW BEVERAGE CATEGORY

The Brand Context

CheChe is a new elevated hard refresher in dynamic flavor profiles like 🥭 Tropical Mango Dragonfruit, 🍒 Pacific Cherry, and 🍊 Golden Mandarin Yuzu. At 5% alc volume, this refreshing spritz offers uplifting electrolytes, clean energy from Yerba Mate and is chock full of antioxidants and vitamins to keep you boosted up and feeling great. CheChe is driving a new category of flavor-forward, functional activity beverages chock full of only the finest ingredients.

CheChe is crafted to enjoy outdoors - from surfing to skiing, boating to biking, it’s the perfect finish to a day of thrilling activity. The brand world exudes adventure and exploration, lived through outdoor activities and connection.

Summary

Emotif created a distinctive brand identity and visual language to propel CheChe into successful B2B and DTC models. The comprehensive visual system across brand world, packaging and distribution launched CheChe into an exciting new chapter.

 

What We Did:

Brand Strategy & Positioning

Brand Identity & Visual System

Packaging Design

Content Development


Industries:
Consumer, Startups, Retail, Hospitality, CPG

 
Emotif Brand Designers - Beverage Innovation branding and packaging
 
 

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